Total Quality Agency

Become Extraordinary ...

Be extraordinary

Total Quality Agency (TQA)

TQA is Big I Michigan’s standard for agencies that want more than “good enough.” Launched in 1997 and built on Best Practices, TQA helps owners and teams harden operations, develop people, and deliver a consistent, trusted client experience. More than 100 agencies have leveled up with TQA.

  • Build a real plan: vision, workflows, accountability
  • Train your team and align sales, service, and ops
  • Deliver a consistent client experience you can prove
Total Quality Agency
Guided by national experts and agency leaders

Information

Agents, check with your Auto-Owners and Frankenmuth Insurance marketing reps for information on 2026-27 TQA registration financial assistance.

View the list of agencies currently holding the TQA designation

2026-27 Registration

First agency registrant
$3,500
Additional agency registrants
Per person
$1,500
Out-of-state registrants
$5,000

Questions? Check out our TQA Frequently Asked Questions .

Or contact Kim Felice, Professional Development Director
(517) 327-8025 · kfelice@michagent.org

Click here to download TQA_Flyer.pdf

TQA 2026-27 Sessions

 Runs November 2026–April 2027

Check back soon for more information on the upcoming 2026-27 Class Schedule



Accessibility & Accommodations

In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation. Please submit your request as far in advance as possible for the program you wish to attend. If you have questions, call (800) 589-6501 or email info@michagent.org.

Cancellation Policy

If you must cancel your registration, you will receive a 25% refund. No refunds will be given to those who attend part of a program or who are no-shows. If you do not cancel and do not attend, you will be considered a no-show and no money will be refunded, nor will funds be transferred to a different class.

Policies are subject to change. Please review details at the time of registration.