2026 Convention & Trade Show

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Convention Registration Pricing

Click the link above for a full description of registration options and pricing

Early Bird available through January 09, 2025

Registration Type Early Bird
Full Convention Registration $425
Monday Evening & Tuesday ONLY $350
Radisson Plaza Hotel & Suites, Kalamazoo Room Block · Click to Reserve
2026 Convention & Trade Show

2026 Big I Michigan Convention & Trade Show

Feb 16–18, 2026 · Radisson Plaza Hotel & Suites · Kalamazoo, MI

Learning, networking, exhibitors, and insights to help your agency grow, lead, and thrive.

Reserve Hotel IMPORTANT: The Choice Hotel Reservation system is experiencing issues.  For reservations, please call (269) 343-3333, 8 AM to 5 PM EST, Monday through Friday. Mention the Big I Michigan convention for reduced room rates.

Keynote Spotlights

Feb 16 • 11:30 AM Arcadia Ballroom
Monday Keynote

Jess Ekstrom

Creating Motivation That Lasts When You’re Never Done

3 reasons to catch this
  • Build intrinsic motivation that actually lasts
  • Translate purpose into daily problem solving
  • Simple creative habits to keep teams energized
Feb 18 • 11:30 AM Arcadia Ballroom
Wednesday Keynote

Sandy Gerber

Magnetic Communication: Built to Last

3 reasons to catch this
  • EQ as a measurable leadership edge
  • Magnetic Communication™ to build trust fast
  • Go-to habits for tough conversations