Big I Michigan Media Kit


Advertise in Michigan Agent magazine

Michigan Agent magazine

Michigan Agent is the official publication of Big I Michigan, the largest association of independent insurance agents in Michigan. Advertising with us puts you in front of key agency decision makers and demonstrates your commitment to the IA system.

Online Advertising  Opportunities       Contact Us to Get Started


Six (6) issues are published annually. Nearly 1,200 members and partners receive the print edition. A digital edition is also sent to more than 6,000 members and partners.

Publication Schedule

Issue Content Closing Date
January/February December 15
March/April February 15
May/June April 15
July/August June 15
September/October August 15
November/December October 15

Editorial Calendar

Producer Trust Accounts

Company/Agent Meetings


Latest Member Benefits/Services in the Spotlight


Michigan Market Share Report

Leadership Issue


Convention Preview Issue
MGA Profiles

Promotions and Discounts

Companies that participate in Big I Michigan's Partners Program receive the following discounts by tier.   

Super Platinum: 25%
Platinum: 20%
Diamond: 15%
Gold: 10%
Silver: 5%

5% off contracts with 3 or more insertions when contract is paid in full by January 15.


Submitting Ads

An ad may be changed during a contract period, provided new copy is furnished by closing date of issue. If new ad is not received, last ad received will run.

Ad Sizes

Height (Inches) Width (Inches)
Full Page 10 7
Full Page with Bleed* 11 8.5
1/2 Page 7 4.625
1/3 Page Horizontal 3.25 7
1/3 Page Vertical 10 2.25
1/3 Page Square 4.625 4.625
1/4 Page Vertical 4.625 3.425

Mechanical Requirements

  • Provide PDF file (all elements at least 300 dpi resolution)
  • Convert all fonts to outlines
  • Convert all colors to CMYK, Black should have CMYK breakdown of 0/0/0/100
  • Publication is printed offset.

Ad Rates

Prices listed are price per issue.
# of Insertions Full Page 1/2 Page 1/3 Page 1/4 Page
1x $1,600 $1,000 $750 $600
2x $1,500 $900 $675 $550
3x $1,400 $850 $625 $500
4x $1,300 $800 $575 $475
5x $1,200 $750 $550 $440
6x $1,100 $700 $525 $400

Preferred Positions (Full Page Ads only)

# of Insertions Inside
Table of
1x $500 More $200 More $200 More $800 More
2x $450 More $190 More $190 More $750 More
3x $400 More $180 More $180 More $700 More
4x $350 More $170 More $170 More $650 More
5x $300 More $160 More $160 More $600 More
6x $250 More $150 More $150 More $550 More

Will accept insertion commitments less than 6x for any remaining preferred positions after December 1.



Full Page


Half Page


Third Page Horizontal


Third Page Vertical


Third Page Vertical


Third Page Vertical

Online Advertising Opportunities

Get your ad placed next to the Latest Discussion / Classes & Events section of the Big I Michigan Home page! Our home page averages 1,700 page views a month with an average Home Page Session Duration of 1:14 minutes. We'll link your ad to your website or designated page. Rather have your ad placed on another page of our website? Contact Jen Burnett to discuss.

Cost* Online Ad Specs
3-Month Contract: $750
12 Month Contract: $2,500
398 px (w) x 221 px (h)
GIF, JPEG or PNG format
72 dpi resolution

*Partner discounts do not apply to online advertising. Ads may run in rotation with up to two additional ads.