Big I Michigan Media Kit

Michigan Agent magazine

Michigan Agent is the official publication of Big I Michigan, the largest association of independent insurance agents in Michigan. Advertising with us puts you in front of key agency decision makers and demonstrates your commitment to the IA system.

Online Advertising Opportunities Contact Us to Get Started

Distribution

Six (6) issues are published annually. Nearly 1,200 members and partners receive the print edition. A digital edition is also sent to more than 6,000 members and partners.

Publication Schedule

Issue	Content Closing Date
January/February	December 15
March/April	February 15
May/June	April 15
July/August	June 15
September/October	August 15
November/December	October 15

Editorial Calendar

January/February
Election Recap

March/April
Company/Agent Meetings

May/June
Latest Member Benefits/Services in the Spotlight

July/August
Michigan Market Share Report

September/October
Leadership Issue

November/December
Convention Preview Issue

Promotions and Discounts

Companies that participate in Big I Michigan's Partners Program receive the following discounts by tier.

Super Platinum: 25%
Platinum: 20%
Diamond: 15%
Gold: 10%
Silver: 5%

5% off contracts with 3 or more insertions when contract is paid in full by January 15.

Submitting Ads

An ad may be changed during a contract period, provided new copy is furnished by closing date of issue. If new ad is not received, last ad received will run.

Ad Sizes

	Height (Inches)	Width (Inches)
Full Page	10	7
Full Page with Bleed*	11	8.5
1/2 Page	7	4.625
1/3 Page Horizontal	3.25	7
1/3 Page Vertical	10	2.25
1/3 Page Square	4.625	4.625
1/4 Page Vertical	4.625	3.425

Mechanical Requirements

Provide PDF file (all elements at least 300 dpi resolution)
Convert all fonts to outlines
Convert all colors to CMYK, Black should have CMYK breakdown of 0/0/0/100
Publication is printed offset.

Ad Rates

Prices listed are price per issue.

# of Insertions	Full Page	1/2 Page	1/3 Page	1/4 Page
1x	$1,600	$1,000	$750	$600
2x	$1,500	$900	$675	$550
3x	$1,400	$850	$625	$500
4x	$1,300	$800	$575	$475
5x	$1,200	$750	$550	$440
6x	$1,100	$700	$525	$400

Preferred Positions (Full Page Ads only)

# of Insertions	Inside Front Cover	Opposite Inside Front Cover	Opposite Table of Contents	Back Cover
1x	$500 More	$200 More	$200 More	$800 More
2x	$450 More	$190 More	$190 More	$750 More
3x	$400 More	$180 More	$180 More	$700 More
4x	$350 More	$170 More	$170 More	$650 More
5x	$300 More	$160 More	$160 More	$600 More
6x	$250 More	$150 More	$150 More	$550 More

Will accept insertion commitments less than 6x for any remaining preferred positions after December 1.

Contact Us to Get Started

Online Advertising Opportunities

Get your ad placed next to the Latest Discussion / Classes & Events section of the Big I Michigan Home page! Our home page averages 1,700 page views a month with an average Home Page Session Duration of 1:14 minutes. We'll link your ad to your website or designated page. Rather have your ad placed on another page of our website? Contact Jen Burnett to discuss.

Cost*	Online Ad Specs
3-Month Contract: $750 12 Month Contract: $2,500	398 px (w) x 221 px (h) GIF, JPEG or PNG format 72 dpi resolution

*Partner discounts do not apply to online advertising. Ads may run in rotation with up to two additional ads.