MI Agent • 2026 Media Kit
Grow visibility with Michigan’s independent insurance community across print and digital. Reserve space, pick your frequency, and lock in premium placement.
Invoices must be paid by the artwork deadline for your ad to run. Unpaid ads may be withheld.
Distribution
Six print issues per year to nearly 1,200 members and partners, plus a digital edition to 6,000+ recipients.
Editorial calendar themes help align your message with member interests.
Deadlines
Content closing date is the beginning of the month prior to publication. If updated artwork isn’t received by then, the most recent ad runs again.
| Issue |
Content Close |
| Jan/Feb |
Dec 1 |
| Mar/Apr |
Feb 1 |
| May/Jun |
Apr 1 |
| Jul/Aug |
Jun 1 |
| Sep/Oct |
Aug 1 |
| Nov/Dec |
Oct 1 |
2026 Editorial Calendar
Jan/Feb
Convention Preview/Election Recap
Mar/Apr
Company/Agent Meetings
May/Jun
Member Benefits in the Spotlight
Jul/Aug
Michigan Market Share Report
Sep/Oct
Leadership Issue
Nov/Dec
Broker/Agency Meetings
Print Advertising Rates per Issue
Pick a size and save with frequency. Pay in full by Dec 1 on 3+ insertions to snag an extra 5% off.
Full Page
| Frequency |
Rate |
| 1x |
$1,600 |
| 2x |
$1,500 |
| 3x |
$1,400 |
| 4x |
$1,300 |
| 5x |
$1,200 |
| 6x |
$1,100 |
Half Page
| Frequency |
Rate |
| 1x |
$1,000 |
| 2x |
$900 |
| 3x |
$850 |
| 4x |
$800 |
| 5x |
$750 |
| 6x |
$700 |
Third Page
| Frequency |
Rate |
| 1x |
$750 |
| 2x |
$675 |
| 3x |
$625 |
| 4x |
$575 |
| 5x |
$550 |
| 6x |
$525 |
Quarter Page
| Frequency |
Rate |
| 1x |
$600 |
| 2x |
$550 |
| 3x |
$500 |
| 4x |
$475 |
| 5x |
$440 |
| 6x |
$400 |
Orientation options: Vertical, Horizontal, or Square as applicable.
Premium Placement Add-Ons
Add these to your per-issue rate if you want VIP real estate.
Inside Front Cover
| Frequency |
Add-On |
| 1x |
$500 |
| 2x |
$450 |
| 3x |
$400 |
| 4x |
$350 |
| 5x |
$300 |
| 6x |
$250 |
Opposite Inside Front Cover
| Frequency |
Add-On |
| 1x |
$200 |
| 2x |
$190 |
| 3x |
$180 |
| 4x |
$170 |
| 5x |
$160 |
| 6x |
$150 |
Opposite Table of Contents
| Frequency |
Add-On |
| 1x |
$200 |
| 2x |
$190 |
| 3x |
$180 |
| 4x |
$170 |
| 5x |
$160 |
| 6x |
$150 |
Back Cover
| Frequency |
Add-On |
| 1x |
$800 |
| 2x |
$750 |
| 3x |
$700 |
| 4x |
$650 |
| 5x |
$600 |
| 6x |
$550 |
Big I Michigan Partner Discounts
If you’re a 2026 Partner, your tier discount applies to magazine rates for the publication year.
| Partner Tier |
Discount |
| Super Platinum |
25% off |
| Platinum |
20% off |
| Diamond |
15% off |
| Gold |
10% off |
| Silver |
5% off |
If your tier changes between the time you order and the publication year, pricing will be adjusted and due before the ad runs.
Bonus 5% additional discount on 3+ insertions when the contract is paid in full by Dec 1.
Select Your Issues
Choose one or more: Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec.
Website Advertising
3-Month Homepage • $750
12-Month Homepage • $2,500
Ad size 398×221px; JPG/PNG/GIF; 72 dpi.
Ad Sizes & Mechanical Requirements
| Ad Size |
Height (in) |
Width (in) |
| Full Page |
10 |
7 |
| Full Page with Bleed* |
11 |
8.5 |
| 1/2 Page |
7 |
4.625 |
| 1/3 Page Horizontal |
3.25 |
7 |
| 1/3 Page Vertical |
10 |
2.25 |
| 1/3 Page Square |
4.625 |
4.625 |
| 1/4 Page Vertical |
4.625 |
3.425 |
- Provide PDF; all elements at least 300 dpi resolution
- Convert all fonts to outlines
- Convert colors to CMYK; Black = 0/0/0/100
- Publication prints offset
* For full-bleed, include .125 in bleed on all sides; keep live content inside safe margins.
Payment
Invoice Timing
Invoices are due by the artwork deadline. Ads may be held if payment isn’t received.
How to Pay
Check payable to Big I Michigan
Attn: Accounts Payable, 1141 Centennial Way, Lansing, MI 48917
Online via secure Quick Pay link included on your invoice.
Questions or artwork help?
Email kpeddicord@michagent.org. If you made it this far down the page, congratulations, you officially care more than most ad buyers.