Total Quality Agency

TQA 2023 Starts October 17!

Under the guidance of national experts, the TQA journey will provide you with the tools to take an unprecedented look at your agency and develop processes to take your agency to the next level. You'll work through building a business plan, defining your agency success, building your dream team (and people problems), implementing agency best practices, marketing and sales, maximizing client success, working your new plan ... and more.

Register Today

Total Quality Agency 2023 starts in October

Update Opportunities for TQA Graduates

Six (6) hours of update credit (earned by one or more agency employees) are required annually to maintain your agency's TQA designation. Sending your CSR(s) to the CSR Sales Master Class will satisfy your agency's update requirements. Watch for additional update opportunities.

Current TQA Agencies

Click here to view a list of agencies currently holding the TQA designation.


First agency registrant: $3,500

Additional agency registrants (per person): $1,500

Out-of-state registrants: $5,000


Check out our TQA Frequently Asked Questions page, or contact Kim Felice, Professional Development Director at (517) 327-8025,


TQA 2023 Sessions

(Runs October 17, 2023 - April 30, 2024)

October 17, 2023

Session #1: So You Own An Independent Agency, Now What?

Building a business plan, and E&O process and audits.

November 7, 2023

Session #2: What is my Bottom Line and How Do I Get There?

Reading PL reports and other financial metrics, reading carrier reports and what to look for, agency valuations, and comparing your agency to best practices.

December 5, 2023

Session #3: Growing your All Star Team 

January 23, 2024

Session #4: Putting the Bricks Together

Best Practices for independent agencies , establishing who's in charge at your office, how to set up the office, delegating 101, HR dos and don'ts, managing staffing changes, attracting and retaining new staff, internship programs and more.

February 27, 2024

Session #5: Growing Your Brand and Your Book

Marketing for independent agencies and sales mastery. Plus commercial and personal contracts - how to read them and how to negotiate.

March 19, 2024

Session #6: Tricky Accounts, Setting Your Clients Up For Success

The importance of selling accounts to underwriting, and managing claims.

April 30, 2024

Session #7: Execution - So You Have Completed TQA, Now What? 

Selling the new plan to your team and how to implement it.


In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request as far in advance as possible for the program you wish to attend. If you have any questions, call (800) 589-6501 or email to

Cancellation Policy

If you must cancel your registration, you will receive a 25% refund. No refunds will be given to those who attend part of a program, or who are no-shows. If you do not cancel and do not attend the program, you will be considered a no show and no money will be refunded, nor will your money be transferred to a different class.