Total Quality Agency

Become Extraordinary ...

Be extraordinary

Total Quality Agency (TQA)

TQA is Big I Michigan’s standard for agencies that want more than “good enough.” Launched in 1997 and built on Best Practices, TQA helps owners and teams harden operations, develop people, and deliver a consistent, trusted client experience. More than 100 agencies have leveled up with TQA.

  • Build a real plan: vision, workflows, accountability
  • Train your team and align sales, service, and ops
  • Deliver a consistent client experience you can prove
Total Quality Agency
Guided by national experts and agency leaders

Information

Agents, check with your Auto-Owners and Frankenmuth Insurance marketing reps for information on 2025-26 TQA registration financial assistance.

View the list of agencies currently holding the TQA designation

2025-26 Registration

First agency registrant
$3,500
Additional agency registrants
Per person
$1,500
Out-of-state registrants
$5,000

Questions? Check out our TQA Frequently Asked Questions .

Or contact Kim Felice, Professional Development Director
(517) 327-8025 · kfelice@michagent.org

Click here to download TQA_Flyer.pdf

TQA 2025-26 Sessions

Runs November 2025–April 2026

Nov 13, 2025 • Dec 3, 2025 • Jan 7, 2026 • Mar 18, 2026 • Apr 9, 2026

Nov 13, 2025Session 1 — What is my Bottom Line and How Do I Get There? Financial Clarity, Carrier Intel, and Contracts that Don’t Ambush You Later
  • Introduction to TQA
  • How to read P&L reports and other financial metrics
  • How to read carrier reports and what to look for
  • Agency valuations
  • How do I compare to Best Practices?
  • Contracts: how to read them and how to negotiate them
Dec 3, 2025Session 2 — Growing Your All-Star Team, Budgeting, Tech Stack, AMS Discipline, and Go-to-Market
  • Agency budgeting
  • Technology
  • Managing your Agency Management System
  • Marketing
  • Sales mastery: commercial and personal
Jan 7, 2026Session 3 — Putting the Bricks Together, Structure, Roles, HR Guardrails, and a Functional Office
  • Best Practices for independent agencies
  • Who is in charge of what in your office?
  • How to set up an office
  • Delegation 101
  • HR do’s and don’ts
  • Managing staffing changes; attracting and keeping staff
  • Internship programs; INVEST and NextGen pipelines
Mar 18, 2026Session 4 — Tricky Accounts: Setting Clients Up for Success, Claims, Underwriting, and E&O Awareness
  • Claims management
  • Underwriting
  • Errors and Omissions
Apr 9, 2026Session 5 — Execution: You Completed TQA. Now What? Turn the Plan into Habits, Dashboards, and Outcomes
  • How to implement the plan you built
  • Operational cadence and accountability


Accessibility & Accommodations

In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation. Please submit your request as far in advance as possible for the program you wish to attend. If you have questions, call (800) 589-6501 or email info@michagent.org.

Cancellation Policy

If you must cancel your registration, you will receive a 25% refund. No refunds will be given to those who attend part of a program or who are no-shows. If you do not cancel and do not attend, you will be considered a no-show and no money will be refunded, nor will funds be transferred to a different class.

Policies are subject to change. Please review details at the time of registration.