A practical deep-dive into how policies are built, interpreted, and applied. Covers contract law basics, insurance principles, and real-world tips for confidently reading policy language and answering coverage questions.

When the finish line keeps moving, motivation has to come from within. Jess shares research-backed ways to build intrinsic motivation that fuels long-term growth, creativity, and momentum without burnout.

Explore what it means to be an ethical insurance professional, how values influence decisions, how to spot ethical hazards, and your role in preventing fraud. Designed to elevate professionalism and strengthen judgment.

Learn how to customize and integrate modern AI tools into daily agency workflows, from outreach to data analysis, so small teams can scale efficiency without losing the personal touch.

Build a consistent brand identity for your agency. Focuses on messaging, visual presence, and customer touchpoints that create trust and attract the right clients.

A deep dive into Boats & RV opportunities: buyer demographics, coverage gaps, uninsured exposure, Michigan and national market insights, and how specialty policies compare to home/auto endorsements.

Kick off Convention at the iconic Air Zoo with a “Big I Michigan Blue Carpet” arrival experience, photos, hors d’oeuvres, complimentary cocktails, and networking among historic aircraft. It’s not just a reception. It’s an entrance.

An engaging on-stage conversation about national initiatives, the evolving independent agency landscape, and what it takes to lead through change.

Following the conversation, we’ll celebrate excellence across Michigan and recognize leaders whose impact continues to strengthen the independent agency community.

Keep the energy going with music, cocktails, and access to select exhibits, flight simulators, and indoor attractions. Built for connection, conversation, and unforgettable moments among the aircraft.

Step into the role of juror in this interactive case-based session focused on real agency exposure tied to certificates of insurance and additional insured status. Review evidence, deliberate, deliver a verdict, and compare it to the actual court decision.

Streamline internal processes and customer service workflows with practical automation setups that reduce manual effort, minimize errors, and free your team to focus on relationships and growth.

Learn why tech adoption fails when processes and data are messy. Identify operational “chaos,” prioritize improvements, and approach automation strategically so technology drives efficiency instead of adding complexity.

A record number of exhibitors and more opportunities to connect, discover solutions, and strengthen partner relationships. Lunch is included on the lower level, and a professional photographer will be offering complimentary headshots (no appointment required).

Cut through the hype: compare AI options with a security/compliance lens, see real workflows that reduce manual work, improve efficiency, and learn better prompting. Includes insurance-specific use cases like document handling and email triage, plus what AI evolution means for agency strategy.

Build trust and strengthen relationships through charisma, empathy, and emotional intelligence. Focuses on the human differentiator that helps independent agents compete and lead effectively.

Build stronger submissions (especially distressed and E&S risks): identify key components, write clear claims narratives, ensure accurate ACORDs, and sharpen coverage fundamentals including GL/property, valuation, coinsurance, and umbrella vs. excess.

A discussion-style session with seasoned industry leaders sharing practical lessons learned from years of agency leadership, plus perspective you can apply right away.

Advanced listening and communication skills: understand what clients aren’t saying, read between the lines, and respond with empathy and clarity to deepen relationships, improve sales conversations, and build long-term trust.

Turn routine calls into measurable outcomes. Learn communication strategies, ways to coach from recorded calls, and how an intentional conversation mindset can deepen relationships, close business, and strengthen retention.

Strategies for building longevity in your agency or career: strong foundations, resilient culture, and sustainable growth practices. Expect practical ideas to stay enduring and future-proof.

Proven strategies to maintain composure, communication quality, and workflow efficiency under pressure. Explores how personal behavior, team synergy, and agency processes interact to create (or relieve) service stress, with an emphasis on risk reduction and E&O awareness.

Practical tech adoption without the hype. Learn how to choose and implement tools like CRMs, software, and automation that support your workflow and make the day-to-day smoother without overcomplicating things.